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July 10, 2013
By: TOM BRANNA
Editor
• JAPAN: BASF is implementing its global “We create chemistry” strategy in Asia Pacific with a set of ambitious targets and a focus on sustainability. To achieve sales of €25 billion to customers in the region by 2020, BASF’s Asia Pacific strategy “grow smartly” outlines investments of €10 billion, around 9,000 new jobs, and annual savings of €1 billion. Approximately 25% of BASF’s global R&D will be conducted in Asia Pacific by 2020, to develop innovative solutions that address the region...
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